Tanktwo’s First Soapbox Moment!
There is no shortage of “time-proven methods” to start a new business: “build it and they will come”, “fake it until you make it”, “succeed or die trying”, to mention a few.
In reality, of course, things are a little more complicated. Unless you already have the network, skills and financial resources from a successful exit, kicking something new out of the ground is largely an iterative affair. After thinking, writing, pitching, and building stuff (usually a couple times), there comes a time for customer reality and upping the game. Time to shift gears! (*)
Tanktwo has been working feverishly since the summer of 2012, and step after step things were getting more real.
Can this ever work? (yes it can, in theory – we proved later we could)
Can you make a business out of this? (If you can build it, you bet – and we did build it)
Can this be protected? (sure, just get a good IPR firm to help you!)
Can it be that no one has ever thought of this before? (so it seems, hindsight is 20/20!)
Are there visionaries ready to take the leap to help kickstart the business? (yes, a few, and you know who you are. Thank you!)
Can we find customers to put the world’s smartest batteries in their cars? (so it seems, they are at least considering it!)
But, can we scale this thing up?
Everyone has an opinion of where the “moment of truth” is. Shifting the scope from a boutique-approach with limited customers, to a broader funnel is where I think the business grows up. Since that moment is now, I considered this a good moment to step up and let everyone know that we’re open for business.
Take a look at the press release, the Q&A, the video, the pictures and – if you are so inclined – some of the technical documents. You will share my enthusiasm for what we have done.
If your business needs big batteries that can be charged in a flash and cost way less than the next choice – and you are not yet buying from us, get in touch.
(*) It is very much not done these days to close pep talks with “let’s put the needle on the record!” – and there is little doubt that shifting gears will soon share that destiny. Electric cars don’t need variable transmissions with whiplash-inducing torque on tap from zero RPM.
